The Time Machine - Alfa Romeo Historical Museum is a real brand center with bookshop, cafeteria, Documentation Center, test track for parades of historic cars, spaces for events and sales showroom with delivery area. In Arese, the symbolic place of Alfa Romeo history, a stone's throw from the Expo area.

Inaugurated in 1976, the Arese Museum - a symbol of the company's history - was chosen as the fulcrum of the brand's rebirth: it was not by chance that it was reopened to the public, on 24 June 2015, for the world preview of the new Giulia.

The essence of the brand is condensed into three principles: the Timeline, which represents industrial continuity; Beauty, which combines style and design; Speed, a synthesis of technology and lightness. To every principle corresponds a plan of the Museum.

www.museoalfaromeo.com